Communicating sustainability: how to boost the marketability of your products
The bioeconomy is a concept many people are still confused by or unaware of. However, consumers are increasingly willing to spend money on products with strong environmental credentials. Bio-based alternatives with a strong sustainability narrative can help to meet growing demand for these solutions.
You are invited to join a training workshop tailored to bioeconomy SMEs on the benefits of sustainability communications and how to develop strategies to boost the marketability of your products.
White Rose Brussels Office, Nordic House, Rue du Luxembourg 3, B-1000 Brussels
- Credibility and Visibility: The cornerstones of sustainable communications
- Using more dynamic, business-oriented language
- Designing communications strategies and campaigns
- Using social media to reach a wider audience
Bioeconomy SMEs looking to market environmentally friendly products and solutions.
Senior Consultant Bárbara Mendes-Jorge has worked at Sustainability Consult, the leading bioeconomy communications and PR agency, since 2013. Previously a part of the corporate responsibility team at the European Investment Bank (EIB), Bárbara is aware of the challenges businesses face in monitoring and communicating sustainability. She previously worked at environmental news site Carbon Brief and E3G, an environmental think tank.
|10.00 - 10.15||Arrival and welcome coffee|
|10.15 - 10.30||Presentation of the BioBase4SME project|
|10.30 - 11.00||Anti-greenwashing: Credibility and Visibility as the basis of sustainable communications|
|11.00 - 11.30||Brainstorming communications challenges|
|11.45 - 12.45||Communications challenges clinic: Developing communications strategies in groups|
|13.45 - 14.45||The power of social media|
|14.45 - 15.30||Wrap up, lessons learned, networking coffee|
Join Sustainability Consult at Green Drinks Brussels
After the workshop, Sustainability Consult invites you to join them at Green Drinks Brussels, a monthly networking event.
Green Drinks is a non-profit international organisation promoting informal drinks for people who work on or are interested in the environment. The events attract a lively mix of people from NGOs, business, policymaking and academia – everyone is welcome to come along.
Green Drinks Brussels starts at 17.00 in the nearby Aloft Brussels Schuman Bar at Place Jean Rey, B-1040. https://sustainabilityconsult.com/the-community/green-drinks-brussels
Registration is free but mandatory. As there are a limited number of spaces, priority will be given to SMEs. You will receive a confirmation by e-mail if your registration is successful. Please register before 7 March 2018.
To register, please email Lucy Montgomery (firstname.lastname@example.org).