Events

Communicating Sustainability: Helping Bioeconomy SMEs Boost Their Credibility and Visibility

The bioeconomy is a concept many people are still confused by or unaware of. However, consumers are increasingly willing to spend money on products with strong environmental credentials. Bio-based alternatives with a strong sustainability narrative can help to meet growing demand for these solutions.

You are invited to join a training workshop tailored to bioeconomy SMEs on the benefits of sustainability communications and how to develop strategies to boost the marketability of your products.

TOPICS
  • Credibility and Visibility: The cornerstones of sustainable communications
  • Using more dynamic, business-oriented language
  • Designing communications strategies and campaigns
  • Using social media to reach a wider audience

This BioBase4SME training focusses on bioeconomy SMEs who are looking to market environmentally-friendly products and solutions.

Location

Innovation Centre, York Science Park, Innovation Way, York, YO10 5DG, UK

Program
10h00 - 10h15 Arrival and Welcome Coffee
10h15 - 10h30 Presentation of the BioBase4SME project
10h30 - 11h00 Anti-greenwashing: Credibility and Visibility as the basis of sustainable communications
11h00 - 11h30 Brainstorming communication challenges
11h30 - 12h30 Developing communication strategies in groups
12h30 Lunch break
13h30 - 14h30 The power of social media
14h30 - 15h00 Wrap-up, lessons learned, networking coffee
 
Registration

Registration is free but mandatory. As there are a limited number of spaces, priority will be given to SMEs. You will receive a registration confirmation by e-mail if your registration is successful.
The deadline is 6 November 2017.

To register, please email Bárbara Mendes-Jorge (bmj@sustainabilityconsult.com)
or Lucy Montgomery (l.montgomery@nnfcc.co.uk).

Click here to view the event flyer.