Communicating Sustainability: Helping Bioeconomy SMEs Boost Their Credibility and Visibility
The bioeconomy is a concept many people are still confused by or unaware of. However, consumers are increasingly willing to spend money on products with strong environmental credentials. Bio-based alternatives with a strong sustainability narrative can help to meet growing demand for these solutions.
You are invited to join a training workshop tailored to bioeconomy SMEs on the benefits of sustainability communications and how to develop strategies to boost the marketability of your products.
- Credibility and Visibility: The cornerstones of sustainable communications
- Using more dynamic, business-oriented language
- Designing communications strategies and campaigns
- Using social media to reach a wider audience
This BioBase4SME training focusses on bioeconomy SMEs who are looking to market environmentally-friendly products and solutions.
Innovation Centre, York Science Park, Innovation Way, York, YO10 5DG, UK
|10h00 - 10h15||Arrival and Welcome Coffee|
|10h15 - 10h30||Presentation of the BioBase4SME project|
|10h30 - 11h00||Anti-greenwashing: Credibility and Visibility as the basis of sustainable communications|
|11h00 - 11h30||Brainstorming communication challenges|
|11h30 - 12h30||Developing communication strategies in groups|
|13h30 - 14h30||The power of social media|
|14h30 - 15h00||Wrap-up, lessons learned, networking coffee|
Registration is free but mandatory. As there are a limited number of spaces, priority will be given to SMEs. You will receive a registration confirmation by e-mail if your registration is successful.
The deadline is 6 November 2017.
To register, please email Bárbara Mendes-Jorge (firstname.lastname@example.org)
or Lucy Montgomery (email@example.com).
Click here to view the event flyer.